But mass producing automobiles is a challenge of a different magnitude. Initial versions of the Air cost almost $35,000 more than a top-of-the-line Tesla Model S Plaid. To be profitable, Lucid must appeal to more than just a superwealthy elite. “Lucid’s biggest risks are getting to scale and capacity,” said Daniel Ives, a senior analyst […]
By mariakray — Shutterstock A few years ago, Microsoft not only joined Apple in creating tablets and laptops that ran its company’s operating systems, but it also jumped into direct retail sales, largely online though with a few brick-and-mortar locations. The Microsoft Store puts Surface devices front and center — along with its xBox gaming […]
Vitali LaurentsikGetty Images Fewer cars to sell mean less reason to drive shoppers into showrooms, and that means holiday advertising is expected to be down this year, too. Of course, automakers have already decreased their ad spending compared to pre-pandemic days. Reuters said digital car ads were down around 10 percent this summer and fall, […]
WASHINGTON — The United States took a major step toward fighting climate change Friday with passage through the House of Representatives of a $2.2 trillion spending bill that includes the largest expenditures ever made by the federal government to slow global warming. The legislation provides $555 billion for programs that could significantly curb the fossil […]
A few years ago, Microsoft not only joined Apple in creating tablets and laptops that ran its company’s operating systems, but it also jumped into direct retail sales, largely online though with a few brick-and-mortar locations. The Microsoft Store puts Surface devices front and center — along with its xBox gaming console — but it […]
Driving sunglasses are about much more than looks—what really matters is how they perform. After securing roadworthy shades from the top sunglasses brands, we decided that the best way to put them to the test was by embarking on a road trip. The Car We were behind the wheel of the 2021 Toyota Supra 2.0 […]
Ford Motor and Rivian have dropped plans to develop an electric vehicle together, although Ford remains a major investor in the start-up automaker. The companies formed a partnership in 2019 when Ford invested $500 million in Rivian. They originally envisioned working closely on electric vehicles, but Ford discarded a plan to use Rivian’s chassis for […]
As marketplace competition increases and consumer access improves, organizations need to find new and effective ways to reach their buyers. A marketing master’s teaches modern technologies and strategies to better understand consumers and markets. The Bureau of Labor Statistics projects a 10% growth in marketing manager positions between 2020 and 2030. In addition to these […]
A car’s headlights grow yellow or cloudy over time due to the breakdown of the protective layer on the lens. That contamination can cause your headlights to be dimmer—and therefore less safe. One way to clean them up is by using headlight cleaning kits, which have been around for decades. They remove the yellow, damaged […]
A driver in Belleville, N.J., cut his cable and downsized his apartment to save money for gas. A retiree in Vallejo, Calif., said he had stopped driving to go fishing because the miles cost too much in fuel. An auto repairman in Toms River, N.J., doesn’t go to restaurants as often. And an Uber Eats […]