HDFC securities appoints Gagan Singla as Chief Digital Officer, effective from April 1, 2021. In his last assignment, Singla led IIFL as Chief Strategy Officer.Singla has also served as a board member and Director at Angel Broking, where he headed the transformation of the company from a traditional securities organization to a digital broking house.
“I am delighted to join one of the most trusted names in the BFSI sector. I am looking forward to my role of providing a holistic and intuitive digital experience to our customers while being relevant to their requirements. My goal would be to work on the growth momentum for customer acquisition as well as making HDFC securities product & services suite reach the corners of our country,” Singla said.
In this new role, Singla will be responsible for the following domains- Digital Transformation, Marketing, Corporate Communications, Online Business and Customer Service. He has more than 18 years of experience working across 11 countries in organizations like Deloitte US Analysis and PWC UK and in eCommerce firms like Quikr.com and SimpliLearn. He has been a speaker at UC Berkeley, Kelley School of business, and other premier institutions across the world.
On this appointment, Dhiraj Relli, MD & CEO, HDFC securities said “Gagan comes with strong expertise in data analytics and understanding of consumer behavior. With his diverse exposure to both domestic and international markets, he would add great value to our digital offerings while crafting seamless customer investment journeys. With Gagan being on board, we would bring more focus on customer segmentation, targeted campaigns, and a heavy thrust in the volume of our business.”
