By Samuel Adeyemo, Co-Founder and COO, Aurora Solar
What do the prices of movie tickets to Hollywood’s latest blockbuster and the cost of electricity have in common?
Utility companies all over the US are making big changes when it comes to their billing methods for residential customers. Similar to a blockbuster movie, where ticket prices change based on the time of day — matinees tend to be cheaper than primetime showings — many utility companies are moving towards billing customers based on energy used at specific times of the day.
