By Jon Franke, Blog Editor, Aurora Solar

Demand for solar is expanding and companies young and not-so-young are scrambling to carve a niche for themselves. With all the competition, it can be difficult to stand out from the crowd and get potential customers — aka leads — to consider your business.

The process of generating leads is, in fact, one of the most challenging aspects of getting started in solar sales and installation. And with the average cost of solar leads approaching $2,000 in some areas, it’s critical to get it right.

There are two basic ways to get leads: generating your own and buying them.

Read the full story on Aurora Solar’s website.

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