Helium and Digital Matter Release 2021 State of IoT Asset Tracking Report

New 2021 report explores IoT asset tracking demand, business applications, barriers to adoption and more.

Helium and Digital Matter today announced the release of the 2021 State of IoT Asset Tracking Report, new primary research designed to provide a snapshot of the commercial and private IoT asset tracking landscape.

In its third year, the report compiles findings from a global survey of almost 2600 IoT decision-makers and enthusiasts and analyzes IoT asset tracking demands, adoption rates, connectivity and hardware choices, barriers to entry and more.

The report indicates 40% of respondents are actively tracking their assets with vehicles, on-site equipment, and personal property the top three assets being tracked. Preventing asset loss and theft, followed by enhancing operational efficiency are again the two highest drivers of adoption.

Of the respondents actively tracking their assets, 29% continue to leverage legacy 2G and 3G cellular connectivity for the asset tracking requirements, despite impending network shutdowns in the United States, Australia, and parts of Europe. Approximately 23% of respondents are currently using Wi-Fi Positioning for asset tracking, and 17% are currently using LPWAN networks such as Helium, LoRaWAN®, Sigfox, and Cellular LTE-M or NB-IoT.

“The growing urgency for asset tracking solutions has resulted in over four times the number of survey respondents compared to 2020,” says Jacob Swinn, Product Marketing Manager at Helium.

“With three years’ worth of data, we are now able to identify trends in the asset tracking market – and what we’re seeing is asset tracking demand remains high, and yet legacy connectivity technologies continue to be costly and complex.”

“As new business cases emerge for the IoT as device and connectivity costs continue to decrease, businesses are able to broaden the range of assets they track,” says Ken Everett, CEO and Founder, Digital Matter. “With Helium, we have a reliable and secure, out-of-the-box connectivity solution that businesses can deploy quickly and easily, substantially accelerating time to market.”

Respondents included business decision makers (Owner, Founder, CEO) and IT/Technical decision makers (VP and Above, Director, Senior) from a range of industries such as Hardware and Software Technologies, Healthcare, Transport and Distribution, Retail, Agriculture and Agribusiness and more.



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