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Axalta Coating Systems GmbH

Basel – May 18, 2022. Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, launched Alesta® ZeroZinc UniPrime in the EMEA region. UniPrime is the newest addition to its Alesta® ZeroZinc primer range and the first premium universal thermosetting powder primer available anywhere in the world.

Axalta launches a world first: Alesta® ZeroZinc UniPrime, a premium universal primer

Like the other products in the Alesta® ZeroZinc range, the ZeroZinc UniPrime has been formulated in accordance with High Density Crosslinking (HDC) technology to protect against corrosion and help extend the working life of painted structures. In addition to meeting stringent anti-corrosion requirements, UniPrime is easy to apply.

Guillaume Tissot, Powder Marketing Manager Industrial EMEA, said, “The versatile ZeroZinc UniPrime enables the use of a single primer for any substrate – black steel, galvanized steel, metalized steel, aluminium, etc. This improves stock control, increases productivity, and helps cashflow.”

“Uniprime is the ‘all-round’ product for job coaters,” said Julien Marti, Product Manager,

Axalta Coating Systems France S.A.S. “From the buyer to the shop manager to the painter: it’s simple with a single product that covers all substrates. This simplifies production, avoids confusion and human error, and facilitates daily handling by the operators. It also ensures quality thanks to its proven coating and anti-corrosion performance.”

Alesta® ZeroZinc Uniprime is now available via your local Axalta office. For more information on the Alesta® ZeroZinc Uniprime and the full range, please visit

Julien Marti
Axalta Coating Systems France S.A.S.
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About Axalta Coating Systems
Axalta is a global leader in the coatings industry, providing customers with innovative, colourful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, buildings facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, applications systems and technology. For more information visit and follow us on LinkedIn.

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